These Top-End iPhone Models Could Get Cheaper in India Soon.
Apple Inc’s top-end iPhones, assembled in India by Foxconn’s local unit, are likely to hit Indian stores next month, a source said, potentially helping the tech giant drop prices in the world’s second-biggest smartphone market. Some approvals are pending, but the India-made iPhone XR and iPhone XS devices are expected to hit the market by August, the source said, asking not to be named as the matter is not public. Apple did not immediately respond to a request for comment. Foxconn said it does not comment on customers or their products. Expanding local assembly will help Apple save on high taxes levied on the import of fully-built devices, as well as meet local sourcing norms for opening its own retail stores in India. Apple’s devices are coveted by millions of Indians, but its premium pricing has limited its market share to a meagre 1 percent to the gain of rivals such as China’s OnePlus. Reuters had previously reported that the local unit of Hon Hai Precision Industry Co, widely known as Foxconn, would this year begin assembling iPhone X family devices in India’s southern Tamil Nadu state. Cupertino, California-headquartered Apple also assembles the lower-cost iPhone SE, iPhone 6S, and iPhone 7 models in India through Wistron Corp’s local unit in the tech hub of Bengaluru. Apple iPhone 6s (Rose Gold, 2GB RAM, 32GB) ₹29,799 ₹29,900 BUY Apple iPhone XS Max (Gold, 4GB RAM, 256GB) ₹100,999 ₹124,900 BUY Apple iPhone XR (Red, 3GB RAM, 64GB) ₹59,900 ₹76,900 BUY Apple iPhone X (Space Grey, 3GB RAM, 64GB) ₹64,999 ₹91,900 BUY Xiaomi Redmi Note 7S (Sapphire Blue, 3GB RAM, 32GB) ₹10,999 ₹11,999 BUY “Local production will give Apple the leeway to play with the margins of their distributors and indirectly price their phones lower,” said Rushabh Doshi, a research director at tech consultancy Canalys. That push has met with some success as global smartphone giants including Samsung and China’s Oppo have expanded rapidly in India, and contract manufacturers like Foxconn have ramped up domestic operations. Beyond fulfilling local demand, companies such as Apple could also use India as an export hub to soften the impact of a bruising trade war between the United States and China, according to technology analysts. Apple cut its fiscal first quarter sales forecast, blaming slowing iPhone sales in China where uncertainty around US-China trade relations has hurt the economy. Some of the Wistron assembled iPhone 6s and iPhone 7 are being exported from India to markets in Europe, Neil Shah of Hong-King based tech researcher Counterpoint said.ndtv